EXCELLENT SERVICE STRATEGY IN REALIZING EXCELLENT SERVICE FOR SHARIA BANKING CUSTOMER SATISFACTION

Dwi Syahputra, Dwy Arnanda Sihombing, Surya Akbar, Putri Amanda, Trisnawati Trisnawati

Abstract


Excellent service is the main key in attracting and retaining customers in the banking industry, including Islamic banking. In this context, Islamic banking needs to develop a service strategy that not only meets the standards of professionalism, but also reflects sharia values such as honesty, transparency, and fairness. This study aims to analyze excellent service strategies in increasing customer satisfaction and loyalty of Islamic banking. The proposed strategies include improving the competence of human resources, the use of technology to accelerate services, and a personal approach based on Islamic values. Consistent implementation of excellent service not only strengthens the image of Islamic banking, but also is able to increase competitiveness in the midst of increasingly fierce competition in the banking industry. The results of the study show that superior service is able to build customer trust and encourage sustainable business growth.

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References


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DOI: https://doi.org/10.3059/insis.v0i0.22926

DOI (PDF): https://doi.org/10.3059/insis.v0i0.22926.g12843

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