ARTICLE THE ROLE OF ESTABLISHING COST STRUCTURE IN THE BUSINESS MODEL CANVAS PLANNING FOR DIMSUM AHOY MEDAN

Annisa Miranda, Nursalsabila Annas, Nurul Tiana Hasri, Isra Hayati

Abstract


Cost structure refers to the composition of expenses incurred in producing a product or service. This research aims to analyze the role of cost structure in the business model canvas planning for Dimsum Ahoy Medan and its contribution to the success of this business plan. This research adopts a qualitative approach. The respondents of the study consist of three individuals who are the business owners of Dimsum Ahoy. The data sources used in this research are primary data obtained from interviews. The study results show that establishing a cost structure plays a core role in business planning, as the business operation relies on it. The cost structure helps a business determine marketing strategies, product development, and cost reduction strategies.

 


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DOI: https://doi.org/10.3059/insis.v0i0.23060

DOI (PDF): https://doi.org/10.3059/insis.v0i0.23060.g12644

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