INFLUENCER POWER IN SHAPING HYBRID RELIGIOUS BELIEFS: A BIBLIOMETRIC REVIEW OF SOCIAL MEDIA’S ROLE IN MULTI-RELIGIOUS IDENTITY FORMATION

Leylia Khairani, Faustyna Faustyna, Rahmanita Ginting

Abstract


This study explores the transformative impact of social media and influencers on the formation of hybrid religious beliefs through a bibliometric analysis of 145 scholarly works published between 2010 and 2024. Social media has emerged as a pivotal platform for integrating diverse spiritual traditions, facilitating the construction of fluid and personalized religious identities. Influencers play a critical role as mediators, bridging traditional teachings with contemporary practices, though their increasing presence raises concerns about the commodification and authenticity of digital religiosity. The analysis identifies key trends, including a shift from descriptive to analytical frameworks, and highlights significant thematic clusters, such as hybrid religious spaces and ethical considerations in digital spirituality. The findings also reveal a geographical bias in existing research, with Western contexts dominating the discourse, underscoring the need for cross-cultural studies to capture global diversity.Despite these advancements, gaps remain in understanding the long-term and global implications of hybrid religiosity. Future research should address these limitations, focusing on emerging themes such as artificial intelligence in digital spirituality and conducting longitudinal studies. This study advances the discourse on digital religiosity, offering insights into the evolving interplay between technology, identity, and spirituality in a pluralistic society.

 


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DOI: https://doi.org/10.3059/insis.v0i0.23598

DOI (PDF): https://doi.org/10.3059/insis.v0i0.23598.g12947

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