The Role of Digital Trust-Building in Islamic E-Commerce: Perspectives of Consumers and Sellers

Abstract

The growth of digital trade has driven the rise of Islamic e-commerce as an ethical and shariah-compliant business alternative. This study explores the role of digital trust-building in shaping sustainable relationships between consumers and sellers in Islamic e-commerce platforms. Using a qualitative, literature-based approach, the research identifies key factors influencing digital trust—such as transparency, transaction security, seller reputation, and adherence to Islamic values including amanah (trust), ʿadl (justice), and ṣidq (truthfulness). From the sellers’ perspective, trust is built through halal technological innovations, Shariah-compliant payment systems, and ethical communication. From the consumers’ side, trust is influenced by perceptions of product halalness and system reliability. Findings suggest that the synergy between digital technology and Islamic ethics strengthens trust, fosters consumer loyalty, and supports the sustainability of the Islamic digital economy. These insights are valuable for platform developers and policymakers seeking to create a secure, transparent, and just digital business environment.