LOGISTIC BUSINESS STRATEGIC, LOGISTIC SYSTEM MANAGEMENT, HUMAN CAPITAL LOGISTIC MANAGEMENT, CORPORATE CULTURE, AND LEADERSHIP MODEL FOR SMALL AND MEDIUM ENTERPRISE LOGISTICS COMPANIES

Abstract

Business owners, including logistics companies, desire two things in their businesses: sustainability and autopilot (Firdaus Achmad, 2022). Logistics services play a significant role in the Indonesian and global economy, particularly in the digital ecosystem, industry, government, and personal delivery. However, most small and medium enterprise logistics companies lack a robust management system. Therefore, this research is necessary to develop a business management model for logistics companies, including logistic business strategy, logistic system management, human capital logistic management, corporate culture, and leadership. This research was conducted in 20 small and medium enterprise logistics companies, members of ASPERINDO. This research was a survey with a quantitative research approach. The variables used in this study were: Independent variables, namely variables that influence other variables: Logistic Business Strategy (X1), Logistic System Management (X2), Human Capital Logistic Management (X3), Leadership (X4), and Corporate Culture (X5). The dependent variable, which is influenced by other variables, is Company Performance (Y). Data analysis was conducted using the Partial Least Squares (PLS) method. The results of this study indicate that Logistic Business Strategy variables, consisting of indicators such as vision, mission, objectives, SWOT analysis, risk assessment, problem solving, work programs (marketing mix), and evaluation systems, have a positive but insignificant effect on the performance of small and medium enterprise logistics companies. Logistic System Management variables, consisting of indicators such as organizational structure, job descriptions, employee work plans, service level agreements, and standard operating procedures, have a significant positive effect on the performance of small and medium enterprise logistics companies. Human capital management variables, consisting of indicators such as compensation, benefits, rewards (appraisal system), punishment (company rules), work environment (K3 system), competency standards, and carrier path system, have a positive but insignificant effect on the performance of small and medium enterprise logistics companies. Leadership variables, consisting of indicators such as leader integrity, leader credibility, leader reliability, and visionary leadership, have a positive and significant effect on the performance of small and medium enterprise logistics companies. Corporate culture variables, consisting of indicators of the company's core values (values) and meaning of work, have a significant positive effect on the performance of small and medium enterprise logistics companies.