THE INFLUENCE OF GREEN HUMAN RESOURCE MANAGEMENT AND DIGITAL TECHNOLOGY ON SUSTAINABLE PERFORMANCE IN COMPANIES ANIMAL FEED PROCESSING IN NORTH SUMATRA

Khamo Waruwu

Abstract


This study aims to analyze the influence of Green Human Resource Management (GHRM) and the use of digital technology on the sustainability performance of companies in the food industry sector. The background of this study is based on the importance of the business world's role in maintaining environmental sustainability, particularly through environmentally friendly human resource management and digital-based process efficiency. GHRM practices such as green recruitment, environmentally friendly training, and environmentally-based assessment and reward systems are believed to be able to increase employee awareness and support the implementation of corporate CSR programs. This study uses a descriptive approach, namely a quantitative method to measure the relationship between variables through surveys, interviews, and case studies. The study population includes food industry companies in Medan and Deliserdang that have implemented CSR or digitalization of work processes, with a purposive sampling technique. Expected results include the development of an integrative model of GHRM and digital technology, identification of supporting and inhibiting factors for implementation, and strategic recommendations for companies in improving economic, social, and environmental sustainability. This study is also expected to enrich the academic literature on sustainable human resource management and contribute to the achievement of the SDGs (Sustainable Development Goals) targets in Indonesia .


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DOI: https://doi.org/10.3059/insis.v0i0.29549

DOI (PDF): https://doi.org/10.3059/insis.v0i0.29549.g15102

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