Vol 8, No 30 (2016)

Porter Generic Model Strategy for Micro, Small and Medium Enterprises (MSMs) in Dealing with ASEAN Economic Community

Indonesia has entered a new phase with partners in the neighboring countries, especially ASEAN members, namely ASEAN Economic Community (AEC) on December 31, 2015. One of the main pillars of AEC is free flow of goods, trade in goods in 2015 is conducted freely without barriers, both tariff and non-tariff. AEC implement schemes Common Effective Preferential Tariff (CEPT) that have previously been applied when the ASEAN Free Trade Area (AFTA), namely gradual tariff reductions made for certain types of goods carried in the timeframe that has been agreed. This study aims to find out the problems that often hinder the development of SMEs in Deli Serdang Regency in competitive advantage, especially in the face of the AEC, it is necessary for the existence of a strategy to create competitive advantage in the era of AEC. Many strategies to create competitive advantage and one generic strategy Porter.

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Julita Julita, S.E., M.Si, Nel Arianty Nel Arianty, S.E., M.M