PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN

Muhammad Fakhru Rizky Nasution, Hanifa - Yasin

Abstract


This study aimed to determine the effect of promotion and price to intention
to buy. Sample that observed were 100 respondent that interest and would buy the
product. The result showed that promotion and price, partially and
simultaneously influence to intention to buy. Determinant coefficient showed that
14,3% variation of intention to buy had influenced by promotion and price.

Keywords


Manajemen

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DOI: https://doi.org/10.30596/jimb.v14i2.182

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