Pengembangan Laboratorium Bisnis Digital Sebagai Pra Inkubator Bisnis Untuk Meningkatkan Kreativitas Kewirausahaan Mahasiswa FE Unimed

Novita Indah Hasibuan, Danny Ajar Baskoro, Alfi Nura

Abstract


This study aims to develop a Digital Business Laboratory as a pre-business incubator. The research was conducted in a series of stages, including needs identification, mentor mobilization, module development, in-lab training, orientation, and assessment. The initial stage of the research was identification, in which students were given the opportunity to identify their wants and expectations regarding research and entrepreneurship programs. The next stage is mentor mobilization, in which experienced mentors from industry and academia are involved. Next, a module was developed, which included learning materials related to the managerial, financial, and marketing aspects of the business. Training in the laboratory was conducted using the prepared e-modules, supported by statistical software, social media, and adequate hardware. The results of this study indicate that the Digital Business Laboratory contributes significantly to enhancing the entrepreneurial creativity of student of the Faculty of Economics, State University of Medan. Students gave a positive assessment of the insights and knowledge provided by the laboratory, as well as its influence on understanding the managerial, financial, and marketing aspects of business. The use of media, such as Google Trends and social media analysis, is also considered beneficial in gaining relevant market insights. In addition, training in the laboratory and the assessments conducted provided a clear picture of students' entrepreneurial abilities. Students also felt that the Digital Business Laboratory met their expectations as a pre-business incubator and helped them develop skills and knowledge that could be applied in the business world.


Keywords


Laboratorium Bisnis Digital, Pra Inkubator Bisnis, Kreativitas Kewirausahaan, Mahasiswa, Penilaian.

Full Text:

PDF

References


Aburto-Gutierrez, M. E., Azuaje, G., Mishra, V., Osmani, S., & Ikeda, K. (2022). JaSenpai: Towards an Adaptive and Social Interactive E-Learning Platform for Japanese Language Learning. 2022 International Conference on Advanced Learning Technologies (ICALT), 236–238.

Aryani, Y., Andari, W., & Suhindarto, S. (2020). Pengaruh Teknologi Informasi dan E-Commerce terhadap Perdagangan Indonesia ke Negara ASEAN. Jurnal Ekonomi Indonesia, 9(1), 53–66. https://doi.org/10.52813/jei.v9i1.30

Asri, D. P. B. (2020). Perlindungan Hukum Hak Kekayaan Intelektual Bagi Produk Kreatif Usaha Kecil Menengah Di Yogyakarta. Jurnal Hukum Ius Quia Iustum, 27(1). https://doi.org/10.20885/iustum.vol27.iss1.art7

Baskaran, A., Tang, M., K, T., Shahabudin, S. M., & Chan, T. S. Y. (2019). Social Entrepreneurship and Inclusive Growth: Attributes, Perceptions and Roles of Business Incubators and Intermediaries in Malaysia. Science, Technology and Society, 24(3), 486–506. https://doi.org/10.1177/0971721819873186

Benita, D. H., & Kusuma, W. A. (2022). Analisis tingkat efektivitas Platform E-Learning Learning Management System (Lms) terhadap mahasiswa. Equivalent Jurnal Ilmiah Sosial Teknologi.

Bodolica, V., & Spraggon, M. (2021). Incubating innovation in university settings: Building entrepreneurial mindsets in the future generation of innovative emerging market leaders. Education mathplus Training, 63(4), 613–631. https://doi.org/10.1108/et-06-2020-0145

Bouwman, H., Nikou, S., & Reuver, M. de. (2019). Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs? Telecommunications Policy, 43(9), 101828. https://doi.org/10.1016/j.telpol.2019.101828

Fan, M.-H., Chen, M.-Y., & Liao, E.-C. (2019). A deep learning approach for financial market prediction: Utilization of Google trends and keywords. Granular Computing, 6(1), 207–216. https://doi.org/10.1007/s41066-019-00181-7

Folinas, D., Pastos, P., Manthou, V., & Vlachopoulou, M. (2006). Virtual Pre-Incubator: A new entrepreneurship approach. International Journal of Enterprise Network Management, 1(1), 29. https://doi.org/10.1504/ijenm.2006.010064

Gerlach, S., & Brem, A. (2015). What determines a successful business incubator? Introduction to an incubator guide. International Journal of Entrepreneurial Venturing, 7(3), 286. https://doi.org/10.1504/ijev.2015.071486

Giordano Dichter, & Gonçalo Reis. (2010). Inforegio—The Smart Guide to Innovation Based Incubators (IBI). https://ec.europa.eu/regional_policy/en/information/publications/evaluations-guidance-documents/2010/the-smart-guide-to-innovation-based-incubators-ibi

Gottschalk, S., & Müller, B. (2022). Correction to: A second chance for failed entrepreneurs: A good idea? Small Business Economics, 59, 769–771.

Hansen, N. B., & Halskov, K. (2018, Desember). Teaching interaction design by research through design. Proceedings of the 30th Australian Conference on Computer-Human Interaction. https://doi.org/10.1145/3292147.3292159

Hapsari, T. P. (2018). PERAN LINGKUNGAN KAMPUS DALAM MEMODERASI PENGARUH MATA KULIAH KEWIRAUSAHAAN TERHADAP MINAT WIRAUSAHA. JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN, 6(2), 197. https://doi.org/10.26740/jepk.v6n2.p197-214

Herrington, J., McKenney, S., Reeves, T., & Oliver, R. (2007). Design-based research and doctoral students: Guidelines for preparing a dissertation proposal.

Hewitt, L. M. M., & Rensburg, L. J. J. van. (2020). The role of business incubators in creating sustainable small and medium enterprises. The Southern African Journal of Entrepreneurship and Small Business Management, 12(1). https://doi.org/10.4102/sajesbm.v12i1.295

Hidayat, T., & Nawawi, Z. M. (2022). Strategi Menumbuhkan Jiwa Kreatif dan Inovatif dalam Kewirausahaan. Action Research Literate, 6(1), 62–69. https://doi.org/10.46799/arl.v6i1.100

Hiromitsu, T., Kitakaji, Y., Hara, K., & Saijo, T. (2021). What Do People Say When They Become “Future People”?rule1em1ptPositioning Imaginary Future Generations (IFGs) in General Rules for Good Decision-Making. Sustainability, 13(12), 6631. https://doi.org/10.3390/su13126631

Hofstein, A., & Lunetta, V. N. (2004). The laboratory in science education: Foundations for the twenty-first century. Science Education, 88(1), 28–54. https://doi.org/10.1002/sce.10106

Isabelle, D., & Westerlund, M. (2016, April). Business Incubation and Business Model Innovation.

Liang, H., & Zhang, L. (2023). Design of Knowledge Model and Training Mode of Business Foreign Language Composite Talents Based on the Background of Digital Economy under the Current Pattern of “Dual Circulation.” Advances in Education, Humanities and Social Science Research.

Lutfiani, N., Rahardja, U., & Manik, I. S. P. (2020). Peran Inkubator Bisnis dalam Membangun Startup pada Perguruan Tinggi. Jurnal Penelitan Ekonomi dan Bisnis, 5(1), 77–89. https://doi.org/10.33633/jpeb.v5i1.2727

Marques, J. P. C. (2020). Entrepreneurship Education, Business Plan, and the Pyramid Principle. International Journal of E-Entrepreneurship and Innovation, 10(2), 45–61. https://doi.org/10.4018/ijeei.2020070103

Masril, M., Ambiyar, & Rizal, F. (2020). Evaluasi Pengelolaan Laboratorium Komputer di SMKN Keahlian TKJ Kota Padang. Cakrawala: Jurnal Pendidikan, 10–18. https://doi.org/10.24905/cakrawala.v14i1.1484

Öberg, C., Klinton, M., & Stockhult, H. (2020). Inside the incubator – business relationship creations among incubated firms. Journal of Business &ampmathsemicolon Industrial Marketing, 35(11), 1767–1784. https://doi.org/10.1108/jbim-12-2018-0391

Peschisolido, S. (2022). Lab 4.0: Making Digital Transformation Work for Your Laboratory. Techology Networks, LabX Media Group.

Pradiningtyas, T. E., & Lukiastuti, F. (2019). Pengaruh Pengetahuan Keuangan dan Sikap Keuangan terhadap Locus of Control dan Perilaku Pengelolaan Keuangan Mahasiswa Ekonomi. Jurnal Minds: Manajemen Ide dan Inspirasi, 6(1), 96. https://doi.org/10.24252/minds.v6i1.9274

Scheuner, M. T., Douglas, M. P., Sales, P., Ackerman, S. L., & Phillips, K. A. (2021). Laboratory business models and practices: Implications for availability and access to germline genetic testing. Genetics in Medicine, 23(9), 1681–1688. https://doi.org/10.1038/s41436-021-01184-z

Schilit, W. K. (1987). How to write a winning business plan. Business Horizons, 30(5), 13–22. https://doi.org/10.1016/0007-6813(87)90074-7

Secundo, G., Mele, G., Passiante, G., & Albergo, F. (2021). University business idea incubation and stakeholders’ engagement: Closing the gap between theory and practice. European Journal of Innovation Management. https://doi.org/10.1108/EJIM-08-2021-0435

Shih, T., & Aaboen, L. (2019). The network mediation of an incubator: How does it enable or constrain the development of incubator firms’ business networks? Industrial Marketing Management, 80, 126–138. https://doi.org/10.1016/j.indmarman.2017.12.002

Sukirman, S. (2017). Jiwa Kewirausahaan dan Nilai Kewirausahaan Meningkatkan Kemandirian Usaha melalui Perilaku Kewirausahaan. Jurnal Ekonomi dan Bisnis, 20(1), 117. https://doi.org/10.24914/jeb.v20i1.318

Troshani, I., Locke, J., & Rowbottom, N. (2018). Transformation of accounting through digital standardisation. Accounting, Auditing &ampmathsemicolon Accountability Journal, 32(1), 133–162. https://doi.org/10.1108/aaaj-11-2016-2794

Utari, R. (2018). PENGUATAN DAN PERLUASAN FUNGSI LABORATORIUM PADA RUMPUN ILMU SOSIAL DI PERGURUAN TINGGI.

Vernanda, R., & Rokhmani, L. (2021). Pengaruh motivasi berwirausaha, pembelajaran kewirausahaan, dan penggunaan media sosial terhadap minat berwirausaha pada mahasiswa prodi S1 pendidikan ekonomi angkatan 2017 Universitas Negeri Malang. Jurnal Ekonomi, Bisnis dan Pendidikan, 1(9), 871–888. https://doi.org/10.17977/um066v1i92021p871-888

Wati, F. F., Sukmawati, L., & Alamsyah, D. P. (2019). Pengaruh Lingkungan Kampus dan Pembelajaran Kewirausahaan terhadap Keinginan Berwirausaha (Technopreneur) pada Mahasiswa. Journal of Technopreneurship and Information System (JTIS), 2(2), 42–47. https://doi.org/10.36085/jtis.v2i2.147

Women, Business and the Law 2020. (2020). The World Bank. https://doi.org/10.1596/978-1-4648-1532-4

Wonglimpiyarat, J. (2014). Incubator policy to support entrepreneurial development, technology transfer and commercialization. World Journal of Entrepreneurship, Management and Sustainable Development, 10(4), 334–351. https://doi.org/10.1108/WJEMSD-03-2014-0008

Yunos, M. G. M. (2002). Building an innovation-based economy: The Malaysian technology business incubator experience. Journal of Change Management, 3(2), 177–188. https://doi.org/10.1080/714042527




DOI: https://doi.org/10.30596/jmp-dmt.v4i4.15540

Refbacks

  • There are currently no refbacks.