Pengaruh Perilaku Konsumen Terhadap Penggunaan Uang Elektronik (Dompet Digital) Sebagai alat Pembayaran pada Masa Pandemi Covid 19 di Kota Medan

Maria Kristina Situmorang : Universitas Quality
Submitted: 27-03-2021 || Accepted: 08-04-2021 || Published: 31-03-2021

Abstract


This study aims to determine and analyze the influence of consumer behavior on the use of electronic money (digital wallets) as a means of payment during the Covid-19 pandemic in the city of Medan. The population in this research was 12,185 people. The sample in this study was 100 people. The data collection technique used was a questionnaire. The data analysis technique used is multiple regression analysis. The results showed that there was an effect of consumer behavior on the use of electronic money (digital wallets) as a means of payment during the Covid-19 pandemic in the city of Medan


Keywords


perilaku konsumen, uang elektronik (dompet digital), alat pembayaran

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DOI: https://doi.org/10.30596/maneggio.v4i1.6646

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