Patterns, Channels, and Effects of Political Communication in Women's Regional Leadership

Sa'diyah Adawiyah

Abstract


The presence of women as regional heads is one of the strategies for the birth of more genderequitable policies. Various ways are done by women regional leaders in winning the votes of their constituents. The communication patterns used are diverse but have similarities. This study uses a qualitative approach with three women regional heads in three Java provinces. The results of the research on patterns and communication channels used using interpersonal communication channels are more chosen by women to obtain political information. The interactive communication pattern is through mass media used by women regional leaders through social media, outdoor media and mass media such as television and print media. The communication channels used are personal communication channels, group communication channels, public communication channels, social communication channels and traditional communication channels. Meanwhile, the effect obtained is that changes occur in the process of fighting for various public interests through verbal and non-verbal messages and mutually influencing various government policies


Keywords


Pola Komunikasi,Saluran, Efek, Komunikasi Politik, Perempuan

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DOI: https://doi.org/10.30596/persepsi.v7i2.17891

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