Analisis Pengembangan Ekonomi Lokal Berbasis Ekowisata Wilayah Transit: Studi Kasus Desa Batu-Batu, Berau

Januari Saputra : Universitas Muhammadiyah Berau , Muslimin Muslimin : Universitas Muhammadiyah Berau , Dandy Ahmad Drajat : Universitas Muhammadiyah Berau
Submitted: 11-07-2026 || Accepted: 25-07-2026 || Published: 25-07-2026

Abstract


Local economic development studies rarely focus on tourism buffer zones or transit corridors. Tourism planning without comprehensive market analysis poses a high risk of structural failure. This study aims to formulate an integrative local economic development strategy in Batu-Batu Transit Village, Berau Regency. The research applies a mixed-methods design using a sequential explanatory approach. Primary data collection involves eighteen transit informants selected via purposive sampling along the highway. The results reveal a significant information asymmetry and operational mismatch; although the village owns the "Taman Puri" ecotourism facility, its low visibility from the main road axis and delayed MSME operating hours cause high economic leakage. The SWOT matrix synthesis recommends rural livelihood diversification by establishing a main-road information hub, shifting MSME operational hours to morning peak times, and securing formal partnerships with local travel agencies under BUMDes management.

Keywords


Local Economy, Livelihood Diversification, Micro Market, Ecotourism, Transit Village

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DOI: https://doi.org/10.30596/ekonomikawan.v26i1.31612

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