Vol 7, No 1 (2025)

SEPT 2025 - FEB 2026

Accredited in SINTA 2

Table of Contents

Articles

The Continuous Intention of Electricity Mobile Apps: Evidence from Indonesia
Ade Oktarizal Putra, Ratni Prima Lita, Eri Besra, M. Fajar Syafrida
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1-19
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/ijbe.v7i1.26499
Digital Financial Literacy and Financial Well-Being: Unpacking the Roles of Financial Behavior and Financial Stress
Sri Fitri Wahyuni, Dahrani Dahrani, Maya Sari, Izmi Adinda Putri, Alfina Nabila
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20-45
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/ijbe.v7i1.25672
Personal Branding, Attitude Homophily, and Influencer Credibility in Shaping Purchase Intentions in MSMEs
Bunga Aditi
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46-68
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/ijbe.v7i1.26484
Financial and Digital Literacy as Catalysts for MSMEs’ Business Sustainability: The Roles of Product Innovation and Creativity
Surna Lastri, Marlizar Marlizar, Erlinda Erlinda, Syamsidar Syamsidar
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69-86
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/ijbe.v7i1.24486
Product Innovation, Digital Marketing, and Marketing Performance of Halal Culinary: The Moderating Role of Regulation
Raihanah Daulay, Muhammad Ramadhan, Muhammad Ridwan
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87-103
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/ijbe.v7i1.24988