Vol 23, No 2 (2022)

Oktober 2022 - Maret 2023

Table of Contents

Articles

Kredibilitas Social Media Influencer Marketing terhadap Minat Beli: Hedonisme Sebagai Moderasi
👤 S.A Marivan HR, Kurniawati Kurniawati, Yolanda Masnita
🌐 DOI: 10.30596/jimb.v23i2.11304 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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130-145
Pengukuran Kepercayaan dan Minat Dalam Menggunakan E-money
👤 Nadia Ika Purnama, Muhammad Andi Prayagi, Muhammad Arif
🌐 DOI: 10.30596/jimb.v23i2.11859 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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146-161
Pemasaran Digital Terintegrasi Terhadap Loyalitas Pelanggan
👤 Asrizal Efendy Nasution, Linzzy Pratami Putri, Rini Astuti Astuti
🌐 DOI: 10.30596/jimb.v23i2.8474 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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162-176
Antaseden Kepuasan dan Loyalitas Penumpang Maskapai Penerbangan Low Cost Carrier di Indonesia
👤 Raihanah Daulay, Roswita Hafni, Satria Mirsya Affandy Nasution
🌐 DOI: 10.30596/jimb.v23i2.11725 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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177-193
Peningkatan Kualitas Lulusan daan Daya Saing Perguruan Tinggi Swasta Berbasis Spiritual Capital : Studi Di Sumatera Utara
👤 Radiman Radiman, Nadia Ika Purnama, Muhammad Andi Prayogi, Jufrizen Jufrizen, Maya Sari
🌐 DOI: 10.30596/jimb.v23i2.11726 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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194-207