Vol 25, No 1 (2024)

APRIL - SEPTEMBER

Table of Contents

Articles

Hedonisme dan Impulsivitas Dalam Pembelian Produk Pakaian Melalui Cross Border E-Commerce
Yustikarani Julianti Pambudi, Dhisa Tania Priyadi, Anisa Rahmawati, Dhany Surya Ratana
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1-18
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/jimb.v25i1.17776
Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
Yuma Luqman Adhli, Ferdi Antonio
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19-38
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/jimb.v25i1.18485
Mediasi Customer Engagement Behavior : Digital Marketing dan Kualitas Makanan Guna Mencapai Kepuasan dan Keputusan Pembelian Konsumen
Muhammad Fahmi, Muhammad Taufik Lesmana, Muhammad Andi Prayogi
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39-58
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/jimb.v25i1.16610
Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku
Franky Okto Bernando, Erick Lauren Ray Ray
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59-73
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/jimb.v25i1.17764
Determinan Perilaku Konsumen Melalui Aktivitas Sosial Media Marketing dan Electronic Word of Mouth
Johannes Widjaja Wahono, Maria Josefina Amita Wedyarsa, Farah Fakhirah
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74-85
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/jimb.v25i1.18429