Vol 25, No 1 (2024)

APRIL - SEPTEMBER

Table of Contents

Articles

Hedonisme dan Impulsivitas Dalam Pembelian Produk Pakaian Melalui Cross Border E-Commerce
👤 Yustikarani Julianti Pambudi, Dhisa Tania Priyadi, Anisa Rahmawati, Dhany Surya Ratana
🌐 DOI: 10.30596/jimb.v25i1.17776 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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1-18
Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
👤 Yuma Luqman Adhli, Ferdi Antonio
🌐 DOI: 10.30596/jimb.v25i1.18485 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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19-38
Mediasi Customer Engagement Behavior : Digital Marketing dan Kualitas Makanan Guna Mencapai Kepuasan dan Keputusan Pembelian Konsumen
👤 Muhammad Fahmi, Muhammad Taufik Lesmana, Muhammad Andi Prayogi
🌐 DOI: 10.30596/jimb.v25i1.16610 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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39-58
Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku
👤 Franky Okto Bernando, Erick Lauren Ray Ray
🌐 DOI: 10.30596/jimb.v25i1.17764 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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59-73
Determinan Perilaku Konsumen Melalui Aktivitas Sosial Media Marketing dan Electronic Word of Mouth
👤 Johannes Widjaja Wahono, Maria Josefina Amita Wedyarsa, Farah Fakhirah
🌐 DOI: 10.30596/jimb.v25i1.18429 || 📊 abstract views: 0 times || ⬇️ downloaded: 0 times
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74-85