Vol 2, No 1 (2023)

Vol 2, No 1 (2023)

Jan 2023

Table of Contents

Articles

PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND EQUITY PADA PT. BPRS AL-WASLIYAH

Reza Fadillah Panjaitan

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1-10

KNOWLEDGE AND PERCEPTION OF ECONOMICS STUDENTS ON IMPLEMENTING FINTECH IN THE DIGITAL ERA (Case Study of Islamic Economics Students at the State Islamic University of North Sumatra)

Rizka Adlia Yuannisa, Muhammad Ridwan, muhammad Arif

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11-18

Eksistensi Brand Ambassador Sebagai Penarik Peminat E-Commerce Dalam Unit Usaha Kuliner

Indi Widya Sari, Nikmatul Maula Pulungan, Muhammad Qomaruz Zaman, Purnama Ramadani Silalahi

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19-26

QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) PAYMENT SYSTEM IMPLEMENTATION IN THE MSME SECTOR IN THE CITY OF PEMATANGSIANTAR

Ayunda Azhari

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27-32

Analisis Prilaku Konsumen dan Lingkungan Terhadap Eksistensi Pasar Tradisional di Kota Langsa

Faisal Umardani Hasibuan

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33-45

THE INFLUENCE OF AGE, WORKING HOURS, ONLINE OJEK RATES POLICY AND EDUCATION ON INCOME LEVELS OF GRABBIKE DRIVERS IN MEDAN EAST SUBDISTRICT IN THE PERSPECTIVE OF ISLAMIC ECONOMY

Putri Apriliana

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46-53