Vol 2, No 1 (2023)

Jan 2023

Table of Contents

Articles

PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP BRAND EQUITY PADA PT. BPRS AL-WASLIYAH
Reza Fadillah Panjaitan
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1-10
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/almuhtarifin.v2i1.11625
KNOWLEDGE AND PERCEPTION OF ECONOMICS STUDENTS ON IMPLEMENTING FINTECH IN THE DIGITAL ERA (Case Study of Islamic Economics Students at the State Islamic University of North Sumatra)
Rizka Adlia Yuannisa, Muhammad Ridwan, muhammad Arif
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11-18
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/almuhtarifin.v2i1.13528
Eksistensi Brand Ambassador Sebagai Penarik Peminat E-Commerce Dalam Unit Usaha Kuliner
Indi Widya Sari, Nikmatul Maula Pulungan, Muhammad Qomaruz Zaman, Purnama Ramadani Silalahi
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19-26
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/almuhtarifin.v2i1.13077
QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) PAYMENT SYSTEM IMPLEMENTATION IN THE MSME SECTOR IN THE CITY OF PEMATANGSIANTAR
Ayunda Azhari
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27-32
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/almuhtarifin.v2i1.13353
Analisis Prilaku Konsumen dan Lingkungan Terhadap Eksistensi Pasar Tradisional di Kota Langsa
Faisal Umardani Hasibuan
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33-45
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/almuhtarifin.v2i1.12945
THE INFLUENCE OF AGE, WORKING HOURS, ONLINE OJEK RATES POLICY AND EDUCATION ON INCOME LEVELS OF GRABBIKE DRIVERS IN MEDAN EAST SUBDISTRICT IN THE PERSPECTIVE OF ISLAMIC ECONOMY
Putri Apriliana
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46-53
abstract views: 0 times || downloaded: 0 times || DOI: https://doi.org/10.30596/almuhtarifin.v2i1.13412